news
Rome Food Movie
04 09 2009
Ceri: OK Zach, it's your turn to write the email since it's for your fund-raising event here at the store from: 6:00 to 8:00 on Friday, April 10th um, make sure you get the day and date right, because I always seem to mess it up... Zach: Really, you want me to write the email? Ceri: Mmm hmm, and you should make the window display and somehow work in those cool business cards you've been making out of Real Foods bags. Zach: But what about the email? What should I write? Ceri: Why don't you just talk about how you first got the idea to make this movie. Tell everyone about why your doing this - oh... and be sure to mention why your leaving me for another two months, you little &^#$%&#$!!!(said with a wicked teasing grin). Zach: I know, I know. Well, it's pretty simple. I quickly put this video together before I left the academy for all the people I worked with. theromefoodmovie. This time --- I'm going professional. Robert Libetti, who I worked with at Lupa and is co-founder of What Productions in NYC, is heading over with me in May to start filming. Ceri: Zach, cut to the chase - you love food, you love sustainability, you live and breathe it and you always always always talk about it! Wait!! Did you see this??? Society of Fellows Zach: Right! That's what is so special about the Rome Sustainable Food Project. They were getting all their food from the freezer two years ago--- literally.(NY Times feature) Now, since Alice Waters put Chef Mona Talbot in place, the emphasis is seasonal, local and organic! The more I thought about it, the more interested I became in the relationship between farmer, cook and consumer. How do they all work together? Do they know each other? Do we know where our food comes from? Really comes from? That ease/purity, that natural kind of way of life is what I want to share with people - that it is attainable without being preachy-preachy...it's just 'normal'. Ceri: Keep writing........... and the event Friday? Zach: Well, I think we should do something simple -10 different crostini- one with brandade and pickled red onion, another with sweet peas mint and ricotta salata... another with braised greens, egg and anchovy... and more. Ceri: yes - things you don't have to mess with to make taste great! Zach: My dear friend Melissa Fernandez, who is an amazing chef has offered to help make the food! We cooked together in New York, she's been at Chez Panise for the last five years and just left to start her own business. Ceri: That sounds good, and we'll serve wine - from all over Italy. Zach: Yes, of course! And I didn't tell you, Thad Vogler a great friend and someone who I really admire, wants to make a Rhine punch! You know Thad, he built the bar program at Slanted Door, Coco 500, Beretta, Camino, Jardiniere, Presidio Social and more - his latest project (which is his own) is Bar Agricole, set to be the most sustainable bar in the world! Ceri: you're such a dork!(laughing) Zach: I get excited about this stuff! Ceri: So... now invite everyone ~ Zach: um... what do i say?? "6-8pm Friday 10th of April" my goal is for 333 people to donate $33. But of course, any donation is helpful and appreciated - hope to see everyone here! Ceri: perfect. yes - i think it will be great!
04 09 2009
Ceri: OK Zach, it's your turn to write the email since it's for your fund-raising event here at the store from: 6:00 to 8:00 on Friday, April 10th um, make sure you get the day and date right, because I always seem to mess it up... Zach: Really, you want me to write the email? Ceri: Mmm hmm, and you should make the window display and somehow work in those cool business cards you've been making out of Real Foods bags. Zach: But what about the email? What should I write? Ceri: Why don't you just talk about how you first got the idea to make this movie. Tell everyone about why your doing this - oh... and be sure to mention why your leaving me for another two months, you little &^#$%&#$!!!(said with a wicked teasing grin). Zach: I know, I know. Well, it's pretty simple. I quickly put this video together before I left the academy for all the people I worked with. theromefoodmovie. This time --- I'm going professional. Robert Libetti, who I worked with at Lupa and is co-founder of What Productions in NYC, is heading over with me in May to start filming. Ceri: Zach, cut to the chase - you love food, you love sustainability, you live and breathe it and you always always always talk about it! Wait!! Did you see this??? Society of Fellows Zach: Right! That's what is so special about the Rome Sustainable Food Project. They were getting all their food from the freezer two years ago--- literally.(NY Times feature) Now, since Alice Waters put Chef Mona Talbot in place, the emphasis is seasonal, local and organic! The more I thought about it, the more interested I became in the relationship between farmer, cook and consumer. How do they all work together? Do they know each other? Do we know where our food comes from? Really comes from? That ease/purity, that natural kind of way of life is what I want to share with people - that it is attainable without being preachy-preachy...it's just 'normal'. Ceri: Keep writing........... and the event Friday? Zach: Well, I think we should do something simple -10 different crostini- one with brandade and pickled red onion, another with sweet peas mint and ricotta salata... another with braised greens, egg and anchovy... and more. Ceri: yes - things you don't have to mess with to make taste great! Zach: My dear friend Melissa Fernandez, who is an amazing chef has offered to help make the food! We cooked together in New York, she's been at Chez Panise for the last five years and just left to start her own business. Ceri: That sounds good, and we'll serve wine - from all over Italy. Zach: Yes, of course! And I didn't tell you, Thad Vogler a great friend and someone who I really admire, wants to make a Rhine punch! You know Thad, he built the bar program at Slanted Door, Coco 500, Beretta, Camino, Jardiniere, Presidio Social and more - his latest project (which is his own) is Bar Agricole, set to be the most sustainable bar in the world! Ceri: you're such a dork!(laughing) Zach: I get excited about this stuff! Ceri: So... now invite everyone ~ Zach: um... what do i say?? "6-8pm Friday 10th of April" my goal is for 333 people to donate $33. But of course, any donation is helpful and appreciated - hope to see everyone here! Ceri: perfect. yes - i think it will be great!